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Accelerate Your Growth
Expand Smarter. Reach Further. Go Far—Together
Go-to-market strategy, customer experience design, product innovation, and strategic resourcing—unified to accelerate your growth with less overhead.
Accelerate Your Growth
Expand Smarter. Reach Further. Go Far—Together
Go-to-market strategy, customer experience design, product innovation, and strategic resourcing—unified to accelerate your growth with less overhead.
Who We Are
Experts in Strategy, Execution, and Scale
At XnR, we partner with growing companies to accelerate go-to-market success, enhance customer experience, and scale through specialized talent and continuous product evolution. Our clients value us for our strategic advisory services, deep market expertise, and hands-on approach to delivery. From market entry to scaling operations, we tailor every engagement to your goals.
We believe in going further—together. That’s why we partner deeply, build intentionally, and scale alongside you to deliver measurable growth.
Our Core Services
01. Go-to-Market Expansion
Break into new markets faster with execution-ready go-to-market strategies. We equip technology companies with positioning, messaging, localization, and integrated sales, marketing, and channel motions that drive scalable growth.
02. CX and Service Design
Transform customer experience, drive product adoption, and scale your support model with frameworks built for growth. From service design to onboarding and digital education, we craft optimized journeys that boost engagement and long-term customer success.
03. Product Innovation
Fuel continuous innovation and stay one step ahead with real-time insights and strategic guidance. From roadmap refinement and usage data to custom development, we empower you to evolve your product with emerging technologies, delivering smarter features and lasting advantage.
04. Scalable Talent Solutions
Build capacity and multiply impact through flexible staff augmentation or strategic resourcing. Our certified nearshore and onshore experts integrate seamlessly, enabling you to scale smarter with the right people, in the right model.
Blog
Insights, Ideas and Inspiration to Fuel Your Future
Get actionable insights, practical strategies, expert perspectives, and XnR news—all built to help you expand smarter, reach further, and scale with confidence. From go-to-market strategy to CX design and team expansion, our blog delivers proven frameworks and success stories to guide what’s next.
Expand Your Reach, Accelerate Your Growth
Tailored Go-To-Market Strategies, Product Innovation, and Nearshore Talent – All in One Place
Together, We Scale Smarter
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Jay Keating
President, Aquiva Labs
Together, We Scale Smarter
F.A.Q.
Find answers to commonly asked questions about our services
What industries do you specialize in?
We work with clients across various industries including technology, SaaS, enterprise solutions, and professional services. Our expertise is especially strong in Salesforce ecosystems and go-to-market strategies for ISVs.
How does XnR Solutions help with market expansion?
We guide businesses through the entire go-to-market process— from strategic planning to localized execution. We act as in-region partners who understand the local language, culture, and customer behavior to ensure a successful expansion.
What makes your Staff Augmentation service different?
Our talent pool is nearshore, certified, and vetted through rigorous assessments. We offer full management, time-zone alignment, and seamless integration with your existing workflows— providing both flexibility and quality assurance.
Can you help with product development or innovation?
Yes. We collaborate with partners and clients to co-create and enhance products. Whether it’s ideation, user experience, or scaling, we bring technical and strategic expertise to drive innovation.
Leadership That Powers Growth
"Growth doesn’t happen from the sidelines. We built XnR because it takes strategy, investment, and the right partner beside you to make it real"
Andres Ceballos
Co-founder
Andres Ceballos, co-founder of Expand and Reach Solutions, brings a wealth of tech industry experience. With a background spanning Salesforce Alliances, ISVs, and Product Leadership for a dozen years, coupled with a significant Oracle legacy, Andres is poised to redefine business expansion.
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Andres played pivotal roles in Salesforce Alliances, Channels, and ISVs, where he drove customer success, adoption, and revenue growth. His strategic leadership at Oracle in Support, Sales, and Alliances ISVs further enriches his seasoned background.
With a pragmatic approach, Andres excels in strategic planning, sales management, and alliances. His expertise lies in optimizing sales operations, forging strategic partnerships, and tailoring engagements for clients from design to execution.
As a co-founder of Expand and Reach Solutions, Andres is set to transform how businesses expand and penetrate new markets. The company’s mission aligns with Andres’s passion for achieving strategic growth goals through effective strategies and valuable relationships.
Morris Menasche
Co-founder
Morris Menasche, with over two decades of sales experience in the tech industry, is co-founder of Expand and Reach Solutions. Morris has a rich history of success in lead sales roles for Fortune 500 as well high growth companies, focusing on effective strategies and valuable relationships. His expertise in opening markets, transforming businesses, managing teams and driving results is well-established.
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Morris’s passion lies in helping organizations achieve their strategic growth goals. He excels in strategic planning, sales, sales management, alliances, and sales optimization. His team at Expand and Reach Solutions tailors engagements for clients, from design to execution.
Morris is setting out to redefine how businesses expand and penetrate new markets. Under his leadership, this company aims to accelerate market penetration, optimize go-to-market tactics, and forge strategic partnerships.
Ready to Expand Your Reach?
Let’s turn your goals into reality and build your go-to-market, talent, CX, and product strategies together to deliver real outcomes.
Connect with us and explore what’s possible.